Copywriting Blogs & Blog Posts
Blogs on copywriting
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Latest Blog Posts on copywriting
- What Copywriters Do Behind Closed Doors by Copy-Cat-Copywriting on Nov 24, 2009
“OK, so how do you really write your sales copy?” Clients and readers frequently ask this question. Of course I don’t know every copywriter in the world but I do read other people’s blogs and talk to them whenever possible. S...
- Edgy blog posts? Try Ryan Healy and Ben Settle by Copy-Cat-Copywriting on Nov 23, 2009
One thing I love about Ryan Healy’s blog: he not afraid of controversy. In fact, if you’re looking for examples of edgy blog posts, look no further than Ryan Healy and Ben Settle. And when they get together, stand back for the sizzle. To...
- “Keep your socks on” marketing plan by Copy-Cat-Copywriting on Nov 19, 2009
Brr! I know….I promised a “knock your socks off” business plan. But it’s cold outside and I’d like you keep my socks on, thank you very much. Regardless, today’s Cat Chat is all about dealing with situations when...
- Website Blah? Skip the face lift and get a makeover. by Copy-Cat-Copywriting on Nov 17, 2009
Every so often someone writes about giving a website a “face lift.” I cringe when I hear this phrase applied to websites because I know what’s coming (usually): – A new look. – Different colors. – More bells and w...
- “Three Ways To Write a Bullet That Penetrates Your Market” by Copy-Cat-Copywriting on Nov 15, 2009
Ouch! What a gruesome metaphor. But it could be worse. Some copywriters say bullets should “wound.” Here are 3 ways to write your bullet. Bullet Type #1: My favorite: “Features … so that… benefits.” “We reco...
- Copywriting: Why You Can’t Talk Your Way To Sales by Copy-Cat-Copywriting on Nov 14, 2009
Recently on a Cat Chat someone asked me, “What about talking into a tape recorder to write my copy?” Talking into a tape recorder makes sense for creating certain types of content: articles, ebooks, and blog posts. But when you write copy...
- Just ONE Thing Between Now and December 15 by Copy-Cat-Copywriting on Nov 13, 2009
Everyone’s feeling overwhelmed this time of year. You know you want to get SOMEthing off the ground…but what? And how will you implement it? Your first challenge is to focus on what you want to accomplish. To do this, you need to look at...
