Customer Experience Blogs & Blog Posts
Blogs on customer experience
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Latest Blog Posts on customer experience
- What We Hope For by Sazbean on Nov 25, 2009
As businesses, our goal is to provide something of value to our customers in return for payment (usually in cash). We’re very thankful and appreciative of our customers for purchasing from us – because we get to keep providing products...
- Customer Experience Matters by Touchpoint Insights on Nov 13, 2009
Your brand is an experience, ideally resulting from a successfully planned and delivered combination of messages and interactions across multiple Touchpoints. To keep these experiences (and brand perceptions) positive and appropriate, companies must...
- Promises Made Must be Kept by Touchpoint Insights on Nov 8, 2009
Brand Promise. Sounds good, doesn’t it? But what does it really mean to make and support these statements, and what is the cost of less-than-perfect delivery? In truth, achieving the outcomes that delivering on this can accomplish requires near-fla...
- Conversation Starters: Differentiation, Pricing, and Presentations by The Marketing Spot on Nov 7, 2009
I. Differentiation vs. Branding Yesterday, I returned from a trip to Seoul, Korea, where I was speaking at the Global Golf Marketing Conference, attended almost exclusively by Korean golf facility executives. The conference organizer requested that...
- Spend the Right Money on the Right Customers by Touchpoint Insights on Oct 23, 2009
Is your organization trying to improve satisfaction for all customers at all touchpoints? Don’t bother. (Hey, it’s nothing personal – it’s just business…) Though this is going to sound like a self-evident truth, the implications will still...
- Customer experience, the newest focus. by Lets-talk-business on Sep 28, 2009
I was recently confronted by a huge demonstration by a retail chain to deliver an exceptional customer experience. I asked a few questions and got the whole picture. The chain called Trader Joe’s has a significant commitment to high quality,...
- Classic Spot: The Customer Experience Map by The Marketing Spot on Sep 26, 2009
The customer's experience may be a small business' important marketing function. Rewarding your customers with a memorable experience goes way beyond providing good service. Here are some classic articles from the Marketing Spot Blog archives to help...
