Focus Groups Blogs & Blog Posts
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Latest Blog Posts on focus groups
- Easy Usability Testing with UserTesting.com by Marketing Technology Blog on Nov 3, 2009
An important, but unfortunately too-often overlooked, aspect of web design is usability. Most experienced web designers understand the basic concepts and principles of usability, but the more complex a website, the more important usability testing b...
- Should you use Twitter for focus groups? by TwitterThoughts on Oct 23, 2009
A blog post on Twittown today recommended Five Wickedly Clever Ways to Use Twitter. These are useful tips but I want to add a note of caution to Rob’s fifth recommendation to use Twitter for focus groups. For one thing, it’s unlikel...
- When Not to Use Focus Groups by Blogging Innovation on Aug 12, 2009
I'm still a fan of focus groups. Yes, they're mostly qualitative, and at best you're capturing information from a handful of customers that may or may not be representative. But the richness of information, the multi-dimensional and behavioral feedb...
- Viral Marketing Series Part 13: “Folksonomies” - a New Viral Marketing Tool by Top Marketing Review Blog on Jun 13, 2009
“Folksonomies” - a New Viral Marketing Tool A new consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizationa...
- Viral Marketing Series Part 13: “Folksonomies” – a New Viral Marketing Tool by Top Marketing Review Blog on Jun 13, 2009
“Folksonomies” - a New Viral Marketing Tool A new consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizationa...
- Product Innovation: Market Research & Focus Groups by Web Marketing Therapy on Jun 5, 2009
To watch a humorous marketing research video, click here: “A Stone Age Focus Group” on YouTube. -Thank you, Silvio Helbig and Juergen Joppen of Germany for creating and sharing such a great video. As they say, “Killing good ideas c...
