Lean Marketing House Blogs & Blog Posts
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Latest Blog Posts on lean marketing house
- Your Marketing Vision should define your Customer’s Core Problem by Business901 on Nov 3, 2009
Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with on...
- Get Rid of Your Marketing Vision Statement and Address the NEED! by Business901 on Oct 12, 2009
Most organizations try to develop a meaningful marketing vision statement designed to guide their action for today, tomorrow and in the future. The vision statement serves as a platform for all their marketing goals. Armed with a vision, you establis...
- The Ultimate Marketing System – The Forgotten Pillar by Business901 on Sep 10, 2009
Readers of my blog have read my explanations of the Lean Marketing House and how your Marketing Channels determine your number of pillars and the size of each. You can suffice with just one pillar if it is big enough and strong enough to hold up the...
- Lean Marketing House - Foundation by Business901 on Apr 15, 2009
The foundation of the Lean Marketing House is where the work is done. The stronger the foundation the larger or more pillars it can support. It is these actions that most people really believe makes up the marketing process. Events, Ads and Brochures...
