Lean Marketing Blogs & Blog Posts
Blogs on lean marketing
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Latest Blog Posts on lean marketing
- Why Social Media is so Lean by Business901 on Nov 21, 2009
Wikpedia: Lean is basically about doing the right things, to the right place, at the right time, in the right quantity while minimizing waste and being flexible and open to change. Lean actually got its name from the best selling book, The Machine Th...
- A Little more on applying Little’s Law to Lean your Marketing! by Business901 on Nov 7, 2009
In a previous post, I transformed Little’s Law to marketing utilizing this formula: Marketing Cycle Time = Customers in Process / Closed Sales. I would like to simplify this formula and change the nomenclature a little. I think more accurately...
- Your Marketing Vision should define your Customer’s Core Problem by Business901 on Nov 3, 2009
Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with on...
- Start your Visual Thinking Process with Mind Mapping by Business901 on Oct 31, 2009
Leonardo daVinci did it, Aristotle did it, should you? Mind mapping is widely understood term but few people utilize it. I am amazed that even in our school systems that it still does not replace linear note taking. Mind Map represents the best of bo...
- Using the Theory of Constraints in the Lean Marketing House by Business901 on Oct 23, 2009
This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Theory of Constraints and how it applies in the Lean Marketing House. The entire series will be posted during this w...
- Value Stream Mapping for Marketing by Business901 on Oct 22, 2009
This video series will explain the process I use in building a Lean Marketing House. This particular segment is a overview of applying Value Stream Mapping to Marketing. It centers more on the marketing then actual VSM principles. The entire series...
- The Pillars of the Lean Marketing House by Business901 on Oct 21, 2009
This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Pillars of the Lean Marketing House. It discusses the use of the Duct Tape Marketing Hourglass, The Ultimate Marketin...
