Marketing Funnel Blogs & Blog Posts
Posting Frequency on marketing funnel
|
Distinct: |
Percent: |
Latest Blog Posts on marketing funnel
- Using FIFO in the Value Stream Mapping process for Marketing by Business901 on Nov 11, 2009
I was doing a Value Stream Mapping project for a customer and as we were creating their marketing segments to create the map, we were having difficulty creating the typical Marketing Hourglass, (Marketing Funnel, Sales Pipeline) for this particular s...
- A Little more on applying Little’s Law to Lean your Marketing! by Business901 on Nov 7, 2009
In a previous post, I transformed Little’s Law to marketing utilizing this formula: Marketing Cycle Time = Customers in Process / Closed Sales. I would like to simplify this formula and change the nomenclature a little. I think more accurately...
- A Little Law applied in Lean Marketing by Business901 on Nov 6, 2009
Most marketing systems are out of control. They just have not been managed with understanding the process speed and the effect of the flow on the process. Understanding some of the drivers of this process is much simpler than you might think. A simpl...
- Steps to creating your Need Statement by Business901 on Nov 4, 2009
The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in the book: True Purpose: 12 Strategies for Discovering the Diffe...
- Kaizen, Kaizen, Kaizen – Why so many? by Business901 on Oct 25, 2009
A shorten definition for Kaizen is continuous improvement and the Kaizen Event is a team based activity that focuses on a continuous improvement. The team is very often a cross-functional team that will be brought together for a short period of time.
- Association for Manufacturing Excellence, AME Conference Marketing Lesson by Business901 on Oct 24, 2009
This week I attended the AME Conference held in Covington, KY. I have to say it was one of the best conferences that I have attended in a long time, with a great mix of workshops, seminars and plant tours. They also paid particular attention to their...
- Using the Theory of Constraints in the Lean Marketing House by Business901 on Oct 23, 2009
This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Theory of Constraints and how it applies in the Lean Marketing House. The entire series will be posted during this w...
