Marketing Process Blogs & Blog Posts
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Latest Blog Posts on marketing process
- Steps to creating your Need Statement by Business901 on Nov 4, 2009
The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in the book: True Purpose: 12 Strategies for Discovering the Diffe...
- Is your customer willing to pay for your marketing? by Business901 on Oct 28, 2009
How do you add value in your marketing? Have you thought about it? To be effective in Content or Educational Marketing you must add value as defined by the customer. I want you to steer away from your first thought, which is more than likely your pro...
- The New Creative Team by The Lost Jacket on Oct 13, 2009
"I want the Moon." ~Conrad Hilton "Often, clients get in the way of the best creative work." ~Don Draper Here's the problem with the above statements: They are both correct. You need to do great work AND please the client. The two aren't mutually exc...
- Learning from Smart People. by Lois Geller's Marketing Life on Jun 11, 2009
Last Saturday I cancelled my bridge game to have dinner in Fort Lauderdale with some fascinating people: dry cleaners. A few years ago, I was lucky to get invited to speak at a National Cleaners Association brainstorming meeting in the Bahamas, and...
