Marketing System Blogs & Blog Posts
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Latest Blog Posts on marketing system
- The Death of the Marketing Calendar – Part1 by Business901 on Nov 14, 2009
Marketing people talk about it all the time, and it must be from the days of buying so much print media, television and radio spots. I have marketing calendars and here is what I have figured out to do with them. Deskpad to take notes. Video on how t...
- Using FIFO in the Value Stream Mapping process for Marketing by Business901 on Nov 11, 2009
I was doing a Value Stream Mapping project for a customer and as we were creating their marketing segments to create the map, we were having difficulty creating the typical Marketing Hourglass, (Marketing Funnel, Sales Pipeline) for this particular s...
- Most Marketing Systems are Out of Control. by Business901 on Nov 5, 2009
Most Marketing systems are out of control. They have not been managed with understanding of the process speed and the effect of the flow on the process. As a result, performance has to be sub-standard. My marketing has too many variables to define my...
- Steps to creating your Need Statement by Business901 on Nov 4, 2009
The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in the book: True Purpose: 12 Strategies for Discovering the Diffe...
- Using Value Stream Mapping Software by Business901 on Oct 29, 2009
There is a lot of dispute about Value Stream Mapping software, and whether it should be used or not used. Most Lean practitioners will tell you that early introduction into converting your Value Stream Map into a computer generated document will hurt...
- Using DMAIC for your A3 Report in the Lean Marketing House by Business901 on Oct 27, 2009
The definition of an A3 Report is a simple storyboard that tells the whole story of an improvement event on one 11×17 sheet of paper. The left side defines the problem, the right side proposes solutions. That is the basic structure. However, A3...
- Following the Customer’s Need in your Value Stream Map by Business901 on Oct 26, 2009
Focusing on the customer NEED is essential to the success of any marketing. We should all recognize this idea. However, do we really embrace this idea? Do we really believe that such an effort can drive our marketing and improve the chances of a sell...
