Measurement Blogs & Blog Posts
Blogs on measurement
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Latest Blog Posts on measurement
- Six Questions for 100 Metrics by Inside the Marketers Studio - David Berkowitz's Marketing Blog on Nov 24, 2009
What can the scores of social media metrics available really tell you about the success of your marketing programs? It's fitting to start the exploration with a question, since we'll focus on six of them now: Who, What, Where, When, Why, and How. Las...
- The Who, What, Where, When, Why, and How of the 100 Ways to Measure Social Media by Inside the Marketers Studio - David Berkowitz's Marketing Blog on Nov 23, 2009
As another way to look at the 100 ways to measure social media, I've broken it out into how the metrics answer six key questions: Who, What, Where, When, Why, and How. I welcome your thoughts on this in the comments and look forward to exploring more...
- 100 Ways to Measure Social Media by Inside the Marketers Studio - David Berkowitz's Marketing Blog on Nov 17, 2009
Originally published in MediaPost's Social Media InsiderIf there's anyone out there left who says you can't measure social media, here are a hundred answers. At most of the events I've been to lately, measurement continues to be a hot topic. The firs...
- Future of Work Redux by The Marketing Fresh Peel on Nov 2, 2009
This is a content from: The Marketing Fresh Peel This is a content from: The Marketing Fresh Peel Jeff Brenman, of Apollo Ideas, adds his thoughts in a presentation about the future of work and they are a nice continuation to the future of work disc...
- Breaking Down Social Media Measurement – Attention, Influence & Conversion by Sazbean on Oct 29, 2009
A lot of businesses know that using social media is important, but they’re not sure how to measure how well they’re doing or how it’s giving them business. Some effects of using social media are difficult to measure directly, sinc...
- 15 Reasons to Measure Your Social Media & Marketing Efforts by Sazbean on Oct 27, 2009
Have a starting point to know how well your plans are working Find where people are coming from to get to your site (blog, etc.) Learn what’s being said about you Find out where things are being said about you Find your potential customers Find...
- 16 Reasons to Measure Your Social Media & Marketing Efforts by Sazbean on Oct 27, 2009
Updated- Have a starting point to know how well your plans are working Find where people are coming from to get to your site (blog, etc.) Learn what’s being said about you Find out where things are being said about you Find your potential cus...
