Product Development Blogs & Blog Posts
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Latest Blog Posts on product development
- The Best Time To Change - When You Don't Need To by Lip-sticking on Oct 16, 2009
By Mary Schmidt, Marketing Troubleshooter It's that time of year - I can almost guarantee I'll get at least one phone call from a panic-stricken local biz owner needing help RIGHT NOW to CHANGE their whole marketing strategy because they're in troubl...
- Will SaaS Lead to the Death of Product Management? by Morettini on <High Tech> Management on Oct 12, 2009
There is a lot of talk in the software business these days about changing business models, particularly the trend toward SaaS (Software as a Service). Will SaaS business models dominate the software business? Many consultants, pundits and other in...
- Will SaaS Lead to the Death of Software Product Management? by Morettini on <High Tech> Management on Oct 12, 2009
There is a lot of talk in the software business these days about changing business models, particularly the trend toward SaaS (Software as a Service). Will SaaS business models dominate the software business? Many consultants, pundits and other in...
- Integrating the Marketing and Engineering Functions at Technology Companies by Morettini on <High Tech> Management on Jul 8, 2008
In most tech companies, Product Marketing and Product Development/Engineering are managed separately. There is usually a VP over the Product Development function and another over the overall marketing function, which usually includes future product m...
- High Tech Market Research for New Products by Morettini on <High Tech> Management on Mar 10, 2008
One of the biggest problems in High Tech businesses is the "technology-driven" approach that tends to predominate, especially among startups. Much of this occurs due to the fact the many founders of software and technology companies tend to come
- System Integration vs. Product Development by Morettini on <High Tech> Management on Sep 21, 2007
I've recently engaged on assignments with two new clients. Both of them have businesses selling to large, blue chip customers. Customers of the size that are used to "having it their way"; as a result, getting a deal with them often include
