Product Marketing Blogs & Blog Posts
Blogs on product marketing
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Latest Blog Posts on product marketing
- What Job Does Your Customer Need Your Product or Service To Perform? by Marketing Technology Blog on Sep 30, 2009
I attended a great event yesterday called the Innovation Summit, which was put on by Indy-based TechPoint. Clayton Christensen, the speaker, professor, and author from Harvard University spoke about Disruptive Innovation and did a remarkable job. One...
- When you expand your product line, where I would start? by Business901 on May 30, 2009
We talk a lot about Target Market, Ideal Client and your core message. But do you spend the time on analyzing what you are really good at? I mean think about it, what are you good at? Without question, is there one thing that you do better than anyon...
- Does your product stink or is it the recession! by Business901 on Mar 31, 2009
The answer, your product stinks! Why, it has to work in the times that were in(period). So you need to reevaluate and maybe repackage or even re-purpose it. Here’s a great little test to see how viable your product, actually is̷...
- Product Relaunch - Try serving Chocolate Milk by Business901 on Mar 23, 2009
From the Al Dente blog where Serious gastronomy meets culinary calamity- Chocolate Milk is the Best Recovery Drink Skeptical,I did some quick research on the best recovery drink. Turns it’s not some fancy laboratory concoction or even even...
- Competitive Advantage - What is yours? by Business901 on Feb 9, 2009
We all want one? Do we all have one? Can everyone in your organization name it? Can everyone of your customers name it? Here are some tactics in developing one: Reduce product pricing Make it difficult for others to duplicate Make it difficul...
- Integrating the Marketing and Engineering Functions at Technology Companies by Morettini on <High Tech> Management on Jul 8, 2008
In most tech companies, Product Marketing and Product Development/Engineering are managed separately. There is usually a VP over the Product Development function and another over the overall marketing function, which usually includes future product m...
- High Tech Market Research for New Products by Morettini on <High Tech> Management on Mar 10, 2008
One of the biggest problems in High Tech businesses is the "technology-driven" approach that tends to predominate, especially among startups. Much of this occurs due to the fact the many founders of software and technology companies tend to come
