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  • The Marketing Funnel using Six Sigma DMAIC Methodology by Business901 on Nov 25, 2009

    If you search Google, there are 88,800 thousand images for the marketing funnel and 38,100 for the marketing hourglass depicted. All having a little different twist going from the Duct Tape Marketing Know, Like and Trust to the Awareness, Consider, P...

  • Learn more about the Xerox Design for Lean Six Sigma by Business901 on Nov 18, 2009

    I have been intrigued by the Xerox Design for Lean Six Sigma methodology. In my search for more information about the subject, I ran across this book that I would like to share with you, Lessons Learned from an Unconventional Design for Lean Six Sigm...

  • Design for Lean Six Sigma, The Xerox Way by Business901 on Nov 17, 2009

    Lean Six Sigma is a major Xerox initiative for driving new levels of business performance, product offerings, and results based on the customer-centered, industry-recognized methodologies. Jeffrey M. Koff, the Director of Lean Six Sigma Learning and...

  • Lean Tools and Culture as it Relates to Zen by Business901 on Nov 11, 2009

    There’s been a big debate lately on tools and the thinking processes of lean.When you talk about a system, one of the first things that I think of is the tools that are used in the system. I use the tools to make sense out of a system, but I th...

  • Process Improvement utilizing Lean and Lean Sigma by Business901 on Nov 9, 2009

    Glenn Whitfield serves as Director of Dean Dorton Ford’s Process Improvement Services group based out of the Louisville office. Glenn was my guest on the Business901 Podcast and we had the opportunity to discuss DDF’s methodology for impr...

  • A Little Law applied in Lean Marketing by Business901 on Nov 6, 2009

    Most marketing systems are out of control. They just have not been managed with understanding the process speed and the effect of the flow on the process. Understanding some of the drivers of this process is much simpler than you might think. A simpl...

  • Using DMAIC for your A3 Report in the Lean Marketing House by Business901 on Oct 27, 2009

    The definition of an A3 Report is a simple storyboard that tells the whole story of an improvement event on one 11×17 sheet of paper. The left side defines the problem, the right side proposes solutions. That is the basic structure. However, A3...

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