Traditional Media Blogs & Blog Posts
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Latest Blog Posts on traditional media
- A quick word about the competitive environment by Marketing Performance on Oct 12, 2009
“Rainy days and Mondays always get me down”– or at least they did Karen Carpenter as I grew up hearing her sing the song. Today is Monday and it’s pouring rain. I’m actually writing this blog article to waylay my...
- Blind Spots and Other Driving Hazards…. On the road and in your business. by Marketing Performance on Sep 13, 2009
Did you work hard to “build up your business” and now you’re taking it easy a little, enjoying the fruits of your labor? Congratulations. That warm glow you’re feeling means you’re about to be toast.
- How is your marketing performance? by Marketing Performance on Sep 2, 2009
What do you know about your product, company or brand? Our FREE marketing performance test is 12 questions that measure 7 key areas of your marketing performance. In just about 15 clicks you can have a thoughtful and measured review of how you're...
- How innovative is your media plan? by Marketing Performance on Aug 31, 2009
Effectiveness will result only where the plan is seamless, believable, personalized, and authentic. There are those engagement words again--- personalized and authentic. Media planning innovation and technological innovation are fast becoming one a...
- So much to accomplish! by Marketing Performance on Aug 20, 2009
There is so much to accomplish! Our world changes so rapidly and every day seems to bring a new challenge or crisis for a business that is not keeping pace. "The Catapult Effect" is about new effectiveness in new ways in a very quick time.
- “One”derful is wonderful! by Marketing Performance on Aug 17, 2009
Social media = engaging with your customer = “one”derful! So whether it’s a city of emerald green or a road of yellow brick, or just selling more and exceeding your customers expectations—make it wonderful!
- Value and Differentiation Mean More by Marketing Performance on Aug 12, 2009
Management guru Peter Drucker wisely noted, “satisfaction, quality and service is not what you put into it. It's what the customer gets out of it.” As business owners find their way to the new consumer in the new marketplace, no one would even...
