Userengagement Blogs & Blog Posts
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Latest Blog Posts on userengagement
- Can Documentation Drive Sales? by LugIron Software on Aug 6, 2009
Can good documentation drive sales? Yes, I think it can. What? You think I’m crazy? Well, not only do I think good documentation can have a positive impact on customers in need, but I’m also convinced that good documentation can have a po...
- Old Media, Technical Writers, and the Evolution of Documentation by LugIron Software on Jun 4, 2009
I’ve previously discussed the evolution of technical writing and documentation on this blog, in fact that’s one of the primary topics I tend to orbit around. Regular readers will by now understand my fundamental belief that technical writ...
- Documentation as a Point of Experience by LugIron Software on May 23, 2009
Companies are always trying to build loyal customers and I’ve talked about how to connect with users and the benefits of an engaged user in this blog before. So when I ran across Kevin Stirtz’s recent post, For More Loyal Customers, Manag...
- Social Media for Customer Support: What’s the ROI? by LugIron Software on May 11, 2009
There’s a lot of talk about how social media is going to change the way companies interact with and support their customers and there is evidence that by making this change companies can realize significant value from the community they build.
- Does Your Documentation Suck? by LugIron Software on May 5, 2009
I’ve been browsing a lot of online documentation lately and in a past life I spent an enormous amount of time worrying about how my users were interacting with documentation. It never ceases to amaze me how bad most product documentation is, es...
- Documentation as a Tool for User Centered Design by LugIron Software on Apr 27, 2009
Most often, documentation is a post-mortem: “Here is feature X, this is what it does, this is how you use it.” The value of documentation shouldn’t always be about writing about what a product does and product teams should realize...
- From Technical Writer to User Engagement Specialist? by LugIron Software on Apr 24, 2009
I came across this very interesting post by Paula Stern over on the WritePoint Staff Blog. Paul very clearly identifies the growing challenge for technical writers that I discussed in my previous post, Growing Happy Users–One Customer at a Time...
