Morettini on <High Tech> Management

Will SaaS Lead to the Death of Product Management? on Oct 12, 2009 in product management IP product manager community marketing social media software Product Development Web 2.0 market intelligence Software as a Service SaaS ISV consumer software MRD There is a lot of talk in the software business these days about changing business models, particularly the trend toward SaaS (Software as a Service). Will SaaS business models dominate the software business? Many consultants, pundits and other in...

Will SaaS Lead to the Death of Software Product Management? on Oct 12, 2009 in product management IP product manager community marketing social media software Product Development Web 2.0 market intelligence Software as a Service SaaS ISV consumer software MRD There is a lot of talk in the software business these days about changing business models, particularly the trend toward SaaS (Software as a Service). Will SaaS business models dominate the software business? Many consultants, pundits and other in...

Startup Mistakes by Software and Tech Companies on Sep 15, 2009 in software planning mistakes early stage Venture Capital startup expert high tech technology annual management fee Startup Management consultant consulting Starting a company, any kind of company is the hardest thing to do in business. Sez me. It's also one of the most rewarding and fun, if you're built for the startup experience--though not everyone is. Technology startups have their own unique chall...

Compensating the High Tech Sales Force on Aug 17, 2009 in commissions compensation channel sales high tech direct sales tech software base salary hardware inside sales Private Equity sales force A very controversial topic within many software and other tech companies is how to best compensate the sales force. How much is required? How much is too much? What's the best mix of salary and incentive comp?If you've read anything I've written befo...

All atwitter About Twitter Marketing on Jul 22, 2009 in branding blog micro blog social media marketing keyword deep links Twitter 140 character limit communications business There's been a lot said and written about the newest Social Media craze, Twitter.Particularly in the popular press, there's also been a lot of misinformation. Sometimes the only way to get the real story is to try it yourself. I thought I'd give it a...

Business Intelligence Software 101 on Jul 9, 2009 in open source Business Intelligence BIRT BI consumer software enterprise software This month we have a guest Blogger: The Actuate Corporation Team. Acutuate is an Open Source Business Intelligence Software vendor. Hope you enjoy their post-Phil MorettiniThanks to the global recession, companies worldwide are looking for ways to st...

Will Microsoft's BING Finally Bring Success in the Search Engine Market? on Jun 5, 2009 in online services marketing search engine marketing Microsoft search engine strategy PJM Consulting online advertising Phil Morettini Google consumer software Yahoo consulting Microsoft's new search service is called BING, and takes a contrarian approach to the simple Google Interface. The BING interface is kind of a cross between Google and the Yahoo Directory, with a bit of Expedia, MapQuest, Shopping.com, UTube and Flic...