Boundaryless Marketing
Blog URL http://www.paulbarsch.com
Located San Diego, California USA
Tags analytics, marketing, data warehouse, risk management, statistics, visualization, business intelligence, artificial intelligence, China
Boundaryless Marketing is where intelligent technologies, marketing, mathematics and globalization meet. All posts are from Fortune 500 Marketer Paul Barsch.
Latest Blog Posts
- Of Risk Control and Thanksgiving Turkeys on Nov 24, 2009 in Analytics Forecasting and Modeling Risk Management Strategy and Leadership decision making Black Swan budgeting forecasting future of marketing mathematical modeling modeling Nassim Nicholas Taleb normal distribution probability scenario planning Wilmott Magazine
To forecast the future, marketing leaders often look to the past. But the past isn’t always a very reliable gauge of future conditions. For proof, we need to look back to a day-in-the-life of a turkey, and implications of not preparing for possible...
- Going For Growth…In China on Nov 12, 2009 in China Strategy and Leadership blue ocean Chinese consumer Chinese middle class Economist growth innovation new markets
Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese market is hard enough, the ability to compete and...
- Beyond ZIP +4 to Location Intelligence on Nov 2, 2009 in Analytics Customer Relationship Management Risk Management Strategy and Leadership decision making analysis geospatial Google Earth location based services location intelligence targeting
In the United States, ZIP +4 assists marketers in targeting customers by city, neighborhood, or street, but geospatial location intelligence can help marketers perform much deeper analysis. And “analysis” is where the real value of geospatial lie...
- Marketing Budgets and Analysis Paralysis on Oct 29, 2009 in Strategy and Leadership decision making budgeting fiscal year marketing budgets strategic planning
It’s the fourth quarter, and for most companies with a fiscal year starting in January, it means it marketing budget time. To kick things off in regards to marketing budget exercises, here’s a favorite quote of mine, author unknown; “You...
- Marketing Lessons Learned From Micro-Finance In India on Oct 15, 2009 in Customer Relationship Management Global Finance India Risk Management localization marketing in India micro finance micro lending microcredit monsoon season niche marketing
Besides Wall Street bankers, the poor of the world need access to financial liquidity too. But loaning money to individuals lacking credit history and formal employment can be a dicey proposition. Indeed, pitching financial services to people in the...
- Making Your “Marketing Marriage” Work! on Oct 7, 2009 in Customer Relationship Management Strategy and Leadership CRM customer communication marketing budget marketing marriage marketing strategy strategic marketing
With daily pressures for instant results, deadlines and executive demands for a six- to nine-month return on investment, most marketing executives are challenged to think strategically. A key question confronting marketers is, “Should marketing and...
- Customer Service Queues – Fair, Fast or First? on Sep 30, 2009 in Analytics Artificial Intelligence Customer Relationship Management Information Technology decision making ACD customer service Fastpass grocery lines optimization prioritization queue management self checkout serpentine line
With limited customer service resources, companies are challenged to deliver access to service in an expedient, fair and cost-effective manner. Since customers hate to wait, how can a company balance available resources and service—to effectively m...
