Lois Geller's Marketing Life
Blog URL http://www.joyofdirectmarketing.com
Tags Direct Marketing,, Branding, Advertising,, marketing programs, social media, speaker, author, real estate, Maximizing ad dollars, Building customer base,, Database, New ideas for business
Lois Geller is the marketing guru, author, speaker. Her blog talks about all the things she learns every day working on her clients' businesses, from insurance to hotels, to credit card companies to dry cleaners.
Latest Blog Posts
- Dear Diary, Why do I need a blog? on Nov 20, 2009 in Strategy Blogged Brass Key Brazen Careerist City Person Content Type Continuity Dianna Direct Mail Direct Marketing Friend Amy Good Friend Huff Mack Marketing Efforts Penelope Trunk Qlog Soap Opera Speeches Time Need Trolls Whole Life
When I was a kid, my Mom bought me a diary with a small brass key. I wrote in it every day until my sister peeked into it and that was the end of my diary writing, especially when she found out [...]...
- The New Community Rules: Marketing on the Social Web on Oct 12, 2009 in Strategy Eye Opener Facebook Geller George Chapman Iliad Jet Engine John Keats Linkedin New Opportunities New Planet Page Volume Plaxo Readable Prose Social Web Sonnet Swims Tamar Village Blacksmith Watcher Of The Skies Weinberg
by: Tamar Weinberg Reviewed by Lois Geller Reading this book reminded me of something and it tugged at the back of memory until it burst through. Keats! 195 years ago, John Keats wrote a sonnet called On First Looking into Chapman’s Homer. Chapman...
- Humor in advertising? on Oct 7, 2009 in Strategy Absolut Vodka Canada Tourism Claude Hopkins Clown Head Clown Suit Creative Director Creative Team David Ogilvy Gerbils Humor In Advertising Humor Jokes Humor Work Humor Works Jim Blasingame Michel Roux Radio Show Rule Of Thumb Self Deprecating Super Bowl Ads Tbwa Tourism Canada Working In Canada
Sometimes I use humor in my speeches! Friday morning I was on the Jim Blasingame radio show, and was talking about humor (Click Here To Hear The Show). So does humor work in advertising, in the social media? It depends. A pretty good rule of thumb is...
- Missed out on $4500, but learned a lot anyway. on Aug 27, 2009 in Strategy Antenna Wire Bar Mitzvah Blogster Burglar Cou Coul Creative Director Disbelief Explorers Ford Dealership Ford Explorer Friend Michael Guts Michael Mccormick New Cars New Insights Real Reason Saleslady Spokesperson Stains Twitter
My Creative Director and friend Michael McCormick (Guts of a Burglar blogster) needs a new car (at least I think so). His Ford Explorer is 12 years old, runs like a top and still looks pretty good … on the outside. The inside is a different [.
- Cappy, joy of direct marketing’s therapy dog. on Aug 18, 2009 in Strategy
A therapy dog can be any breed from a teacup Yorkie to an Irish Wolfhound as long as it’s calm, tolerates other animals and loves to be petted by strangers. They’re great at places like old folks’ homes, hospital wards for kids with long term i...
- Being your own Wizard of Oz. on Aug 11, 2009 in Strategy 15 Minutes Contests Prizes Corporations Creative Fly Friendships Goodness Job Kite Kite Flying Kites Levers Man Behind The Curtain Marketing Pangs People Real Person Revenue Projections Short Messages Small Businesses Twitter Wizard Of Oz Wizard Oz
Twitter’s site went down for a few hours the other day and within 15 minutes I started feeling the pangs of withdrawal. Why? My goodness, it’s just a web site for short messages, isn’t it? As I thought about it last night – why am I so a...
- We create websites with Personality! on Jul 28, 2009 in Strategy Benefit Birthdays Blogs Boca Raton Hotel Busy Street Conference Attendees Create Websites Drycleaner Holiday Time Holidays Hollywood Hollywood Fl Linen Jacket Lois K Geller Marina Dr Marketing Group Personalities Personality Traffic
I was speaking recently at the Boca Raton Hotel, and one of the conference attendees said that most websites and blogs have deadly boring personalities. She said yours don’t! It was a flattering remark, and I knew what she meant. The websites we cr...
