Public Relations for Small Businesses
Blog URL http://thewritewayllc.blogspot.com/
Tags public relations, small business, entrepreneur, social media, PR, media relations, marketing, start up, media outreach
Public relations "how to" for small businesses. Tips from Atlanta-based PR firm, The Write Way. Visit www.thewritewayllc.com for more information.
Latest Blog Posts
- Stay Out of (Social Media) Legal Trouble on Nov 18, 2009
The world of social media is still an unruly Wild West, and the legal system is struggling to tame it, or at least decide if and how it should be tamed. Several legal cases involving comments posted on social media sites are gaining national attentio...
- The One PR Secret You Need to Gain Media Exposure on Nov 17, 2009 in advertising marketing target markets public relations media exposure PR
I am going to let you in on a little secret about public relations that is not widely known—a secret that means the difference between gaining media exposure or being ignored by the media. A secret that can completely revolutionize your media outre...
- Is Your Key Message Out of Date? on Sep 30, 2009
Gone are the days when your key message could be, “We have great service!” Today's consumers expect great customer service with every interaction, and anything less will put you out of business. So instead of stating the obvious, today’s compan...
- Publicity and Public Relations: Do you know the difference? on Sep 4, 2009
There are two words that I do not like people to use when referring to public relations 1) spin and 2) publicity. If a company's information is not good enough to send to the media in the first place, then I am not going to “spin” it to try to m...
- How to Build Loyalty with Public Relations on Aug 27, 2009
Every company is asking the same question: how do I build client/customer loyalty? But the question behind the question is really, how can I make a personal connection with my clients/customers? There is a difference between loyalty and consistency...
- I Hope This Is Not Your Company on Aug 7, 2009
Yesterday I received a call from a web design company. The caller asked for me by name. Once he confirmed that I was the owner, he launched into a sales pitch with no regard for the needs of my company. He didn’t even take a breath during his monol...
- How many Tweets does it take to gain a new client? on Jul 29, 2009
Riddle: How many Tweets does it take to gain a new client? It takes tweety-three Tweets to gain a new client. Hmmmm or maybe not. If it was that easy then all we would have to do is Tweet all day and play the numbers game, right? “If I want ten...
