ConsumerBase Blog
Blog URL http://www.consumerbase.com/blog/
ConsumerBase is the leading source of consumer data and interactive solutions, such as email marketing and data management. ConsumerBase offers a variety of postal lists, email lists and telephone lists.
Latest Blog Posts
- Creating Leads Through Email Sequencing on Oct 26, 2009 in Email Marketing email list email lists email messages
As email marketers, we are aware of the importance of organizing and analyzing email campaigns. We also know how important each lead received through email marketing can be. We further know that a campaign with an audience of 500,000 and 5,000 total...
- Successful Ways to Grow Your Email Database on Oct 21, 2009 in Email Appends email address list email append Email Marketing
Here at ConsumerBase, we are always encouraging our clients to find new ways of building their databases. We use all of these tactics ourselves and are more than satisfied with the results. If you are interested in learning how to grow your database,...
- The Best Way to Handle Unsubscribes on Oct 13, 2009 in Email Marketing email lists email marketers email messages emails
As email marketers, we know better than to take it personally when a subscriber chooses to opt-out of our emails. In many cases, readers are not unsubscribing to us because they want to reject our company. We should take the unsubscribe with a grai...
- Sending Targeted and Relevant Emails on Oct 5, 2009 in Email Marketing List Hygiene data hygiene email marketing campaigns email messages
We’ve said it before and we’ll say it again. One of the best ways to send out targeted emails to a relevant audience is to segment your database. A recent report by Forrester Research said that sixty percent of marketers are not using seg...
- Freshening Up Your Email Marketing Messages on Sep 28, 2009 in Email Marketing List Hygiene email lists email marketing messages email messages
Now that summer is officially over, it’s a good time to look over your email messages to see what could be “freshened up.” Here are five ways to improve the response rates and satisfaction of your email marketing messages: 1. Prepar...
- 3 Tips on Optimizing Your Opt-Out Process on Sep 25, 2009 in Email Marketing
Opt-outs are a fact of life in the email marketing industry. With email campaigns, consumers control their destiny and choose whether to opt-in our opt-out. According to research, most people opt-out of emails because they feel that the content is ir...
- Different Approaches for Your Email Frequency on Sep 16, 2009 in Email Marketing email frequency email lists email messages
There is no correct approach to frequency in email marketing. Each company has to determine what is best for them and their campaigns. If you are interested in creating a campaign, do not only stop to think about your subject line or your offer. When...
