Blogs in Fort Wayne, IN - Indiana - Local Blog Directory

A Little more on applying Little’s Law to Lean your Marketing! by Business901 on Nov 7, 2009 in Lean Six Sigma Marketing Funnel Lean Marketing Theory-of-Constraints In a previous post, I transformed Little’s Law to marketing utilizing this formula: Marketing Cycle Time = Customers in Process / Closed Sales. I would like to simplify this formula and change the nomenclature a little. I think more accurately...

A Little Law applied in Lean Marketing by Business901 on Nov 6, 2009 in Lean Six Sigma Marketing Funnel Cycle Time Lean Marketing Most marketing systems are out of control. They just have not been managed with understanding the process speed and the effect of the flow on the process. Understanding some of the drivers of this process is much simpler than you might think. A simpl...

Most Marketing Systems are Out of Control. by Business901 on Nov 5, 2009 in Lean Six Sigma Marketing System Lean Variation Six Sigma Marketing Systems Value Stream Most Marketing systems are out of control. They have not been managed with understanding of the process speed and the effect of the flow on the process. As a result, performance has to be sub-standard. My marketing has too many variables to define my...

Implementing Lean – As fast as a Pit Crew? by Business901 on Nov 4, 2009 in Lean Six Sigma Manufacturers AME Conference Lean Journey Lean Transformation Value Stream Mapping At the recent AME Conference, Performance Instruction and Training offered sessions that allowed you to experience their unique style of learning. The concepts PIP teaches motorsports pit crews to conduct sub 13-second pit-stops relate to your busine...

Steps to creating your Need Statement by Business901 on Nov 4, 2009 in Duct Tape Marketing Lean Six Sigma Marketing Funnel Marketing System Mapping Marketing process The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in the book: True Purpose: 12 Strategies for Discovering the Diffe...

Your Marketing Vision should define your Customer’s Core Problem by Business901 on Nov 3, 2009 in Duct Tape Marketing Lean Six Sigma Lean Marketing Lean Marketing House Pillar Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with on...