Marketing Technology Blog
Blog URL http://marketingtechblog.com
Located Indianapolis, Indiana USA
Tags online marketing, email marketing, marketing, database marketing, social media marketing, blogging, corporate blogging
Marketing Technology is any technology that enables marketers to automate and effectively communicate with clients and prospects for acquisition and retention.
Latest Blog Posts
- Masterful Branding: West Baden on Nov 21, 2009 in Brand Marketing Customer Service Marketing Product Management Viral Marketing
My husband, the fabulous and talented creative director Steve Nealy (shameless plug), and I spent a few days this week at the historic West Baden Springs Hotel in southern Indiana. Let me say before I get into the meat of this that if you live within...
- You’re Not Sexy, Now What? on Nov 20, 2009 in Marketing Public Relations social media
We once had someone tell us that we, or rather our form building application, wasn’t “sexy”. In some respects I guess that person was right. Forms, by themselves are not sexy, but to the people who use them and depend on them to gather data, th...
- You Are Not Your User on Nov 20, 2009 in Technology Usability Web Design Web Development
If you are an expert in your business, you know more than almost anyone about what you do and about the details of your product. Your product, by the way, can be a service, a website, or a tangible good. Whatever constitutes your product, you can lik...
- Promote your Brand at Conferences with a Laptop Skin on Nov 20, 2009 in Advertising Technology iphone skin laptop skin protective skin skin skinit
The first time I noticed a cool skin on a laptop, it was Jason Bean’s bnpositive logo on a skin on his laptop. It really makes him stand out in a sea of laptops and is noticeable from across any conference room. I decided to go design my own s...
- Web 2.0 Information Overload on Nov 19, 2009 in Blogging Marketing Technology business blogging douglas karr google analytics Indianapolis search social media marketing
Overwhelmed with the amount of information, apps, and new solutions coming at you? I know I am! Call me silly, but some of the items I mention today may be old news to many, but with so much information out there, who can really keep up. Unless...
- Flat-Headed Squirrels and Kamikazes on Nov 18, 2009 in Business Inbound Marketing Marketing inbound lead Indianapolis indy qualifying leads sandler sandler training trustpointe
This afternoon I interviewed Matt Nettleton. Matt is a professional sales trainer and my personal sales coach here in Indianapolis. The work that he’s accomplished thus far has changed my (negative) attitude on selling and actually honed my m...
- I Have No Competition on Nov 17, 2009 in Business Homefront Indianapolis Search Engine Marketing Social Media indy indy seo indy social media search engine optimization seo expert social media expert
I know that sounds arrogant. I don’t mean it that way. Whenever anyone mentioned competition at a company I worked at, I scoffed. I always have. Someone told me once that it’s impossible to look behind you and still race forward at top...
