Brand Central Station
Blog URL http://www.brandcentralstation.com/blog
Located Bettendorf, Iowa USA
Tags marketing, advertising, public relations, PR, community relations, media, employee relations, branding, brands
Brand Central Station is a place where marketers can find helpful information; discover new approaches to old problems; and make connections with other marketers and service providers.
Latest Blog Posts
- Vitrium Systems offers a simple solution to white paper registrations on Oct 28, 2009 in B2B Marketing Marketing brochures lead generation online documents PDFSalesLeads sales literature sales management Vitrium Systems
Vancouver-based Vitrium Systems announced the launch of a new, online service that allows marketers to embed a registration form into PDF’s. The new system, dubbed PDFSalesLeads, allows marketers to take advantage of the portability of electro...
- They said what??? Why social media monitoring is the need of the hour. on Oct 22, 2009 in Advertising Marketing Media Position2 Search Engine Marketing SEO Social Media Social Web Team Position2 Web 2.0
In the online world people own the brand. Social Media Monitoring is to keep track of all the conversations happening in the online world.
- Why internal communications may provide the highest marketing R.O.I. of them all on Oct 19, 2009 in Public Relations Corporate Communications Internal Communications Internal PR PR Sales Leadership
So much time and effort is spent trying to identify appropriate prospects and then doing what it takes to capture their attention, we often forget an audience who, if engaged, can generate a significant increase in the bottom line performance of almo...
- Twitter for Twit-wits on Oct 8, 2009 in Marketing Blogs about blogs Jack Bastide Micro Blogging Twitter
Jack Bastide, a Twitter tweeter extraordinaire, has just released a new blog that covers all things Twitter. It’s very helpful – especially to a Twitter-newbie like me. And this blog post and intro video helps get you started: I high...
- On death, PR and social media on Sep 15, 2009 in Media Much Ado About Marketing Comet Branding Jennifer Leggio Jeremy Pepper Michael Arrington PR Public Relations Robert Scoble Social Media Steve Rubel The Death of PR
(Editor’s Note: This is one of my favorite blog posts – not just for the comments it generated but for the way it addressed a re-occuring theme: that, somehow, PR is dead and Social Media killed it. C’mon people. Get over it.) I...
- Save a tree, mail more efficiently on Sep 14, 2009 in B2B Marketing Marketing Catalog Marketing Catalogs Decision Intelligence Direct Mail Direct Marketing Greenwashing Mailing List Randy Erdahl Target Marketing
It’s not “greenwashing” per se - but more than a few people are skeptical of catalog and direct mailers when they say they’re concerned about the environment and want to cut the wasted circulation out of their marketing effor...
- When it comes to web sites, some designers don’t know Jack … or Jackob. on Sep 11, 2009 in Marketing Creative Graphic Design Online Marketing Web Design Web Sites
My business partner and I are working to save a client from his current web site. The site he has now looks okay. It should. It was designed by an award-winning, graphic designer who knows a lot about designing attractive brochures, annual r...
