The LEADSExplorer blog
Blog URL http://www.leadsexplorer.com/blog
Located Boston, Massachusetts USA
Tags leads, lead generation, B2B, crm, seo, marketing, selling, sales, online marketing
leads, lead generation, B2B, SEO, marketing, Online marketing, selling, sales, Internet marketing.
Latest Blog Posts
- The 7 benefits of asking to understand your customer on Nov 20, 2009 in sales Ask listen Learn buyer decision maker influencer listen to customer sales pitch selling internally
Did you or do you understand the problem of the customer that he just explained? Most people (even in Sales) don’t listen or just hear half of the story or the problem. As soon as they see or recognize a pattern, a recognizable event or an indi...
- Your content marketing will not take off immediately: Houston we have a problem on Nov 18, 2009 in marketing attraction marketing PR book marking content content marketing Creatng content press release search engines
PR or Press releases used to be the main non-advertising method of sending out a marketing message: A controlled one-way communication. Content marketing or attraction marketing works as a two-way communication: - You publish content for free and hop...
- The ruleless Word Of Mouth can be off- and online on Nov 16, 2009 in marketing ignition word of mouth rules word of mouth spreading word of mouth WOM Word of mouth word of mouth offline Word of mouth online
In Brains on Fire Spike Jones claims that “Remember, 90% of word of mouth happens OFFLINE” However as there are both: - Word of mouth offline - Word of mouth online Word Of Mouth can be initiated or ignited by messages or events offline and onlin...
- Consultants are the best marketing and salesmen on Nov 14, 2009 in management marketing sales Email marketing consultants fear selling market research quantum leap SEA SEA consultants sell the fear SEM SEM consultants SEO SEO consultants social media Social Media consultants usability consultants viral marketing viral marketing consultants
Market research: jumping on the hype Whenever a new hype emerges, consultants pop up like mushrooms, portraying themselves as specialists. Although hardly anybody has any experience with the new media, consultants claim they have the key to unlock it...
- People and technology get better in blocking out content (ads) on Nov 12, 2009 in advertising lead generation marketing advertorials blocking advertising blocking content blocking interruptive marketing content marketing Content nurturing interrupting ads interruptive marketing natural born clickers social marketing
Interruptive marketing gets blocked Technology gets ever better in blocking out content that we don’t want: - TV recorders jump the commercial breaks - Spam filters filter out spam messages - Browsers have plug-ins that filter out ads People also g...
- Don’t posh with your Porsche while selling on Nov 10, 2009 in sales average profile brag bragging CEO CxO Italian suits low profile luxury paying for luxury Porsche Posh selling showing off
After years of success in sales, you want to treat yourself by having one or more luxury goods: a Porsche, an expensive watch, Italian suits, … However when you park your newly bought Porsche, that you have earned after years of hard work in sales,...
- Should you take ‘No’ as final in Sales? on Nov 8, 2009 in sales missing a deal not to sell recurrent revenue sales deal to sell
In any sales deal there comes a point where the potential customer will tell you about the deal: Yes or No. Never ever take the first time No. - Ask for an explication. - Challenge the decision taken. - Determine if there is an alternative solution o...
