The Lost Jacket
Blog URL http://thelostjacket.com
Located Boston, Massachusetts USA
Tags marketing, public relations, social media, PR, marketing strategy, strategy, branding, brand management
Social Media, Marketing, Public Relations, and Brand Management Consulting for Businesses.
Latest Blog Posts
- Creatives: The New Necessity for Public Relations? on Nov 19, 2009 in Public Relations advertising agency creative public relations creativity in marketing public relations agencies ugc public relations
Why would you pitch a story when you could create your own? That's the question many integrated marketing and public relations agencies are asking themselves these days. Public relations is at its core an eyeballs business. Get more eyeballs, get mor...
- The Creative Seed on Nov 16, 2009 in Branding content creation creative customization creative seed creativity in the crowd crowd created content crowdsourcing creativity customization customization options player based content
Nothing can truly be "designed" for the mass market anymore and be considered a success. To go after the masses you now need to cater to the individual. The level of customization and expectation of product quality is such that it doesn't behoove you...
- The Creative Seed on Nov 16, 2009 in Branding content creation creative customization creative seed creativity in the crowd crowd created content crowdsourcing creativity customization customization options player based content
Nothing can truly be "designed" for the mass market anymore and be considered a success. To go after the masses you now need to cater to the individual. The level of customization and expectation of product quality is such that it doesn't behoove you...
- Facebook's Draconian (And Kind of Awesome) Business Plan on Nov 13, 2009 in Social Media ad platforms Facebook Advertisement Strategy Facebook Connect facebook connect strategy mobile ad integration multi-tiered semantic advertisement OpenID publisher ad platforms semantically targeted social ads social ad platform
Note: This is a Hypothesis. Facebook Connect is if anything else extremely convenient. It provides the functionality of OpenID and allows you to comment on, interact with and engage on password protected sites by using your pre-existing Facebook prof...
- Facebook's Draconian (And Kind of Awesome) Business Plan on Nov 13, 2009 in Social Media ad platforms Facebook Advertisement Strategy Facebook Connect facebook connect strategy mobile ad integration multi-tiered semantic advertisement OpenID publisher ad platforms semantically targeted social ads social ad platform
Note: This is a Hypothesis. Facebook Connect is if anything else extremely convenient. It provides the functionality of OpenID and allows you to comment on, interact with and engage on password protected sites by using your pre-existing Facebook prof...
- Open or Closed? The Future of Ad Engagement on Nov 12, 2009 in Advertising ad platforms advertisment ai contextual ads dynamic advertising Engagement Ad Outposts facebook advertisement self aware ads semantic data for advertisement social media advertisement
Contextual advertising is nothing new. In fact, technically all advertising is contextual. Starting with the very first print ad to the latest social engagement platform. Each ad is targeted with information, programming or entertainment that the co...
- Open or Closed? The Future of Ad Engagement on Nov 12, 2009 in Advertising ad platforms advertisment ai contextual ads dynamic advertising Engagement Ad Outposts facebook advertisement self aware ads semantic data for advertisement social media advertisement
Contextual advertising is nothing new. In fact, technically all advertising is contextual. Starting with the very first print ad to the latest social engagement platform. Each ad is targeted with information, programming or entertainment that the co...
