Very Official Blog
Blog URL http://veryofficialblog.com/
Tags pr, marketing, social media, web 2.0, social networks, social networking
Shannon Paul writes about the social media and its impact on marketing, PR and communications.
Latest Blog Posts
- Looking for ROI in Social Media? Mind Your Metrics on Nov 23, 2009 in marketing social media Beeline Labs Peter Kim social media measurement social media ROI Tribalization of Business
ROI is important for every function in business, but what if it’s measured too hastily? I wrote about social media ROI last week and some of the comments in response to that post highlighted a tendency many have to oversimplify this calculation...
- One Reason Not to Hate Twitter’s New Retweet Function on Nov 18, 2009 in social media Dan Zarrella Retweet Twitter
I’m still not entirely sure how I feel about Twitter’s recent changes to how individual Retweets, aka RTs, are retweeted, but there is something interesting here to think about. Aside from adding lists, the changes to Retweets are the big...
- Social Media ROI and the Last Cookie Conversation on Nov 13, 2009 in marketing social media analytics and metrics Angel Djambazov Blog World Expo last click last cookie Microsoft Advertising Institute Olivier Blanchard Rob Birgfeld social media marketing social media measurement social media ROI web analytics
The first push back regarding social media is the dreaded ROI question, right? There’s also been a lot of talk about how conversation and dialogue can’t be measured in terms of revenue too. Maybe that’s true. Or, maybe we’re m...
- The Trouble with Blog Influence Statistics on Oct 30, 2009 in pr social media Blogger Influence Blogging Statistics Seth Godin The Chicago Tribune
It may be ironic, but I’m not a big fan of statistics when it comes to blog readership. Not because I’m not interested, but because I’m not convinced the average person understands exactly what a blog is. Even many of us who think...
- Mainstream Media Still Matters on Oct 23, 2009 in pr social media
Caution: This post could be construed as gratuitous self promotion because I work for We Seed’s parent company, PEAK6 Online. I don’t even own a television, but tonight I’ll be camping out in front of someone else’s set to wa...
- Your Product Cannot Exist in a Vacuum on Oct 10, 2009 in communications marketing pr social media Andrew Hyde Product Camp Seattle Social Media and Product
This is the name of a round table discussion I’m getting ready to lead at this year’s Product Camp Seattle (search on Twitter for #pcs09 to follow the conversation from today). The discussion is set to kick off in about an hour and I̵...
- Becoming a Social Business on Oct 2, 2009 in marketing pr social media Brad Goldberg Social Business Social Media for Business Social Media Integration
Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very im...
