Phil's Forum
Blog URL http://www.philstoyforum.blogspot.com
Tags Retail, Advertising, Marketing, Shop Local, Customer Service, Toys, Business Advice, Business2Business, Merchandising
Phil Wrzesinski, president of America's largest independent toy store shares his tips, thoughts and secrets for staying successful in today's retail climate.
Latest Blog Posts
- The Three People to Solve the Problem on Nov 17, 2009 in Leadership Staff Training Trust Customer Service Customer Expectations
If you're in retail, at some point you will have a customer with a problem. And your success will depend on how well you solve that problem in the customer's eye.The key is knowing the three people who can solve the problem. Those people are (in no p...
- The Christmas Tree Lesson on Nov 11, 2009 in Merchandising Inventory Management Customer Service Christmas
My son gave me the coolest gift for my birthday - a Charlie Brown Christmas Tree. Now some of you might wonder why I think that is so cool. I mean, it's a lonely, bare tree that represents the ultimate failure of a blockhead child. Charlie was lau...
- What Are You Tracking? on Nov 4, 2009 in Sales Building Business Inventory Management Staff Training Profit Customer Service
You can't manage what you don't measure. Here are two numbers you should be measuring this holiday season.Traffic Count: How many sales do you have per day (Monday, Tuesday, Wednesday...)? Per day part (morning, afternoon, evening)? Knowing this c...
- Yes They are Price Shopping With Their Phone - It's Okay on Nov 2, 2009 in Price Customer Service Customer Expectations
The new applications on iPhones allow your customers to scan a bar code on a product on your shelf and get all kinds of information online including the price others are charging for the very same item.Oh no! Oh, yes. Customers can more easily pric...
- More Than One Way to Say It on Oct 30, 2009 in Branding Advertising Shop Local
I wrote two articles for a local organization's newsletter about Shopping Local. The first was soundly rejected. The second was roundly praised. Funny thing is, both said pretty much the same thing. The difference is that one said it powerfully,...
- A New Twist on Training New Employees on Oct 24, 2009 in Hiring Staff Training
I just hired seven new employees for the store. Now comes the fun part - training.My standards are high. My customers' standards are even higher. They have an expectation about our store that may seem unfair in these days of self-serve retail. Th...
- Google AdWords - Good or Bad for Advertisers? on Oct 9, 2009 in Advertising Adwords Google
John Kelley from Google Ann Arbor was in Jackson yesterday telling a room of 150 people about how Google makes its billions of dollars a year. Almost all of it comes from their advertising auction known as Google AdWords.If you're not familiar with h...
