Im0z: Internet Marketers Oz

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Im0z (pronounced [eye-mahz]) stands for Internet Marketing Oz. This blog explores the vast field of Internet marketing. Topics include SEO, SEM and developments in Semantic Web.

Latest Blog Posts

  • Social Media Has Poor ROI (Strikethrough) on Nov 20, 2009

    In a previous blog post I made the audacious claim that social media sites like Twitter and Facebook have poor ROI. Then, in a following post, I argued that we should reconceptualize "ROI" for social media, perhaps renaming the acronym &quo...

  • Social Media Delivers Poor ROI (Strikethrough) (cont'd) on Nov 20, 2009

    Yesterday's blog post was about whether social media can deliver a good ROI to your business. Though I had hastily claimed in the past that social media ROI was poor, today I am officially rescinding that statement. Today, I saw the power of soci...

  • Which Generates More PPC Conversions: AdWords or Yahoo? on Nov 16, 2009

    A very good article outlining some experimentation the author did on comparing Google AdWords to Yahoo Search Marketing ads. Google wins on this one. clipped from www.searchengineguide.comClearly then, Google AdWords is a better choice if you are int...

  • Qualities to Look for in a Great SEO on Nov 16, 2009

    Lately I've been thinking about what makes superior search engine optimizer. I ski myself, "If I needed to hire an SEO for our firm, what qualities or characteristics would I look for?" Here is my list of personality traits or skills t...

  • SEO Strategies - A New SEO System on Nov 10, 2009 in seo strategies seo method seo methodology seo system seo methods

    We've devised a new SEO strategy. And it works.Our SEO study has revealed that it is possible to obtain page 1 placement, on any major or minor search engine, for virtually any term. To do so, however, requires ingenuity and innovative SEO strategies...

  • The Importance of the AdWords Quality Score on Nov 10, 2009

    Google AdWords has a metric called Quality Score (QS for short). It is sort of like the PageRank metric. It is a numeric value from one to 10 that represents how relevant an ad's landing page is to the ad content.Understanding how QS affects your...

  • What is advanced SEO, and who is expert in it? on Nov 3, 2009 in advanced SEO techniques internet marketing

    An essential question:  What does advanced search engine optimization (SEO)  consist of,  and who has the expertise to achieve it?To begin with,  SEO is art and science:  A  broad range of strategies and techniques; &nbs...