The Toad Stool
Blog URL http://tangerinetoad.blogspot.com
Located Millburn, New Jersey USA
Tags advertising, marketing, social media, Alan Wolk, Toad Stool
A frank-but-fair look at the confluence of advertising, marketing and social media
Latest Blog Posts
- The Best Marketing Video Ever Made on Nov 24, 2009 in The Business
The "Microsoft Designs the iPod" video is still the best marketing video ever made.Why?Because it reflects, in a clear and visceral way, the impetus behind what I'd estimate to be around 90% of the unnecessary input into any marketing project.It's th...
- I Guess This Means We're For Real on Nov 18, 2009 in Twitter Hive Awards
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- Announcing the Hive Awards on Nov 12, 2009 in Hive Awards
The Hive Awards are now live!The Hive Awards started as a pipe dream, about a year ago, when I was looking at web award shows and realized that none of them rewarded things like user experience, content strategy or even coding. At least not on any si...
- Life In The Bubble on Nov 9, 2009 in The Real Digital Revolution Twitter
Over the past year, I'd say well over 150 of my friends and relatives joined Facebook, none of whom work in any sort of media or technology related function.Maybe 5% of them post regular status updatesMaybe 5% of them post pictures beyond the half d...
- Enough With The Guilt, Facebook on Nov 6, 2009 in
"Your mother is just sitting there. Alone. In the dark. But that's okay, you're busy. You go right ahead and play Bejeweled Blitz. I'm sure she won't mind."Facebook has introduced a lot of boneheaded features over the years, but one that seems partic...
- Towards A Two-Tier System of Media Consumption on Nov 3, 2009 in The Real Digital Revolution
One of the trends I’ve been keeping my eye on is the speed at which we seem to be headed towards a two-tier system of media consumption, with commercial free content available for those willing (and able) to pay for it, and ad-supported content for...
- The Stubborn Mule-Like Tendencies of Reactionary Thinking on Oct 29, 2009 in The Real Digital Revolution The Business
Three random events transpired recently. Each fairly innocuous, in and of itself, but together they served to remind me how much the world hasn’t changed once you leave our particular neck of the woods. (Or the internet, as the case may be.)The fir...
