Inside the Marketers Studio - David Berkowitz's Marketing Blog

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Interactive marketing insight and trends from marketer, columnist, speaker, and strategist David Berkowitz

Latest Blog Posts

  • Links for 2009-11-19 [del.icio.us] on Nov 20, 2009

    Dorthy.com Alpha - Do Your Dreams™ Everyone has dreams. Stuff we wanna learn. Things we want to do. People we wanna become. We spend a lot of time thinking about this but often don't know where to start. Dorthy.com is a new way to discover...

  • Links for 2009-11-18 [del.icio.us] on Nov 19, 2009

    Academic software for research papers | Mendeley Like iTunes™ for research papers. Mendeley is a free research management tool for desktop & web Google Translate A site I use all the time - should have bookmarked earlier Spot.us - Home We are...

  • 100 Ways to Measure Social Media on Nov 17, 2009 in Columns Social Media measurement metrics social media

    Originally published in MediaPost's Social Media InsiderIf there's anyone out there left who says you can't measure social media, here are a hundred answers. At most of the events I've been to lately, measurement continues to be a hot topic. The firs...

  • Links for 2009-11-14 [del.icio.us] on Nov 15, 2009

    NY Post: YouTube to offer users option to skip past advertisments before videos "Pre-roll has always been that form of advertising more akin to traditional media, yet being able to skip over it is something fairly unusual online," said Davi...

  • Links for 2009-11-13 [del.icio.us] on Nov 14, 2009

    be hangoutable | Sponty Plan events with friends - still figuring out how this works TweetLevel A unique tool created by Edelman - measures an individual's importance on Twitter. what are the numbers? Each score is rated out of 100 – in other...

  • Allstate Insurances Social Media Case Study at BDI Event on Nov 12, 2009 in Conferences and Events

    Continuing the coverage of BDI’s Social Consumer: B2C Case Studies, Allstate Insurance’s Marcia Hansen, responsible for direct marketing, talked about Allstate’s social media program. More at @marciahansen and @allstate, (For more coverage, see...

  • McDonalds Social Media Case Study Presented at BDI Tweet Roundup on Nov 12, 2009

    I didn’t get to blog the McDonald’s case study from today’s Business Development Institute (BDI) The Social Consumer: B2C Case Studies and Roundtables event. Instead, I’ve curated the best tweets (plus a few of my own, since it’s my blog, s...