Criterion Global: International Media Buying
Blog URL http://criterionglobal.wordpress.com
Located New York, New York USA
Tags international media, media planning, media buying, interactive media, digital media buying, online media buying, media strategy, international strategy, global media strategy
Criterion Global's blog collects news and original strategic commentary on international media buying for the hospitality/travel, destination marketing, property, and luxury sectors.
Latest Blog Posts
- Mobile Media Usage: Texting speaks louder than words
A recent ComScore Mobile webinar, called Wired: Connecting to the Mobile Marketing Revolution, reviewed data that show mobile phones are no longer used simply for their voice capabilities, even though less than half (49%) of mobile devices are compa...
- Keen on a Weak $USD: International Travel Marketing Insights
In tracking travel patterns, we find factors such as seasonality and destination trends frequently take a backseat to dollars-and-cents factors such as intrinsic travel costs and currency favourability. The bad news is that, as we now know, economic...
- Mobile “Creeps” To Become Top Digital Media Priority
At Eyeblaster’s “Digital Experience Day,” last week, held at the beautiful TriBeCa Grand Hotel, important players in the digital marketing and advertising world gathered to hear about the ever-growing world of online advertising. One lecture, e...
- Travel Advertisers Pay Among the Highest Ad Rates
A study released this month analysed the average CPMs paid by various vertical categories of advertisers. The travel industry, which as reported in our Twitter stream earlier this summer, generates 8.5 Billion image-based ad impressions per annum (...
- NYC GO turns to the locals…
NYC & Company, Inc. is New York City’s official marketing, tourism and partnership organization. That’s right: there’s an “Inc.” The DMO, with its innovative NYC GO Campaign, is a private, non-profit organization complet...
- QR Code: Visual Language of the Future?
The above is a QR code link to CriterionGlobal.com, inspired by a colleague whose business card contains simply a QR code image. QR is shaping up to be the language of the coming mobile revolution, which might sound like science fiction, but its r...
- Using SEO to Protect Brand Equity
Mastering the Internet and all of its potential requires understanding its pitfalls and perils, of which there are many. The growth of the Internet has given the world endless access to information and consequently made it easier for individuals to c...
