THINKing
Blog URL http://my-creativeteam.com/blog
Located Huntersville, North Carolina USA
Tags advertising, PR, marketing, social media, media relations, social networks
My Creative Team - a diverse group of seasoned marketing communications professionals near Charlotte, NC - share their expertise on advertising, marketing, PR and social media subjects.
Latest Blog Posts
- The Forgotten P on Nov 17, 2009 in Brand Promotion Branding Marketing
Graduates of Marketing 101 all know about the Four Ps of marketing - product, placement and promotion seem to be top of mind. But the forgotten P - in my opinion - is price. Pricing can be an excellent way to differentiate yourself. I’m not tal...
- Marketing Spending Pays Off on Nov 9, 2009 in Email Marketing Lead Generation Media Social Media Marketing Advertising
Well, here’s a big surprise: small businesses which spend more during a downturn actually do better financially. Marketing professionals have been giving this advice to businesses of all sizes since the first recession. But too many business le...
- Twitter Lists: Twittering Journalists on Nov 5, 2009 in News Twitter twittering journalists Online My Creative Team Media Media Relations Social Media
Finally, Twitter is offering a lists function. None too soon.If you need more info on Twitter lists, Mashable is a good resource. We set up the My Creative Team Twittering Journalist wiki last year in order to develop a directory of journalists who w...
- Social Media Confuses Businesses on Nov 3, 2009 in Twitter LinkedIn FaceBook Marketing
It seems businesses of all sizes are conflicted about how to use social media effectively. In a recent CitiBank/GfK Roper study, about 75 percent of small businesses said that social networks are not working for them. On the other side of the equat...
- News Media: Your Slip Is Showing on Oct 21, 2009 in TV Magazines Print Media Newspapers News Media radio Journalism
You’ve probably read about it by now - the hoax pulled on the media by a group posing to be from the US Chamber. The CopyWrite, Ink blog has a good overview. And it was a hoax on the media, not on the US Chamber of Commerce, as Bloomberg charac...
- Smart Customers on Oct 6, 2009 in Brand Customer Service Consumer Behavior Marketing Advertising
Your customers are smart, but as marketers, we often misconstrue what they are telling us. We’ve written about this before but thought about it again today when I read a piece by Valeria Maltoni entitled “Your Customers Don’t Know W...
- Zigging on Sep 29, 2009 in Brand Buzz Branding Marketing
Back in the 20th Century when I first went into marketing, my mentor told me that when everyone else is zigging, you should consider zagging. Good advice now, as it was then. I got to thinking about this today as I was having lunch with a colleague I...
