Web Development Blog
Blog URL http://www.heidicool.com/blog/
Tags web design, web development, social media, marketing, SEO, writing
The Web Development Blog was created to share ideas, tips, and advice with those involved in creating, maintaining or developing content for academic, corporate and other Web sites and blogs.
Latest Blog Posts
- Blogging as the backbone of a social media strategy on Nov 17, 2009 in Blogging social media facebook outreach planning and zoning twitter Twitterchat
When developing a social media strategy, we start with a measurable goal, such as selling widgets, promoting events, recruiting students, sharing knowledge, collaborating with peers, getting customer feedback, or anything else that furthers our plans...
- “Make the Web site bright and shiny.” Bells, whistles and video are only cool if they help you tell your story. Choose carefully. on Oct 15, 2009 in Content design images copyright graphics video
At one time or another we've all come across a Web site that seemed heavy on features but low on content. Once upon a time, someone read that Internet users have a short attention span and are attracted to shiny objects like really big photos, videos...
- Goal-driven social media strategies & tactics: how are you interacting with your target audience? on Sep 24, 2009 in Social Networking social media Digg facebook linkedin Ning StumbleUpon twitter Twitter chat
As some of you know, I regularly participate in a variety of real-time chats on Twitter, including #smchat, a weekly discussion of best practices in social media. On Wednesday September 30th at 1:00 p.m. e.d.t. I'll be moderating #smchat as we discus...
- SEO and reality: ranking first for ’subaqueous auto racing’ is only impressive if people actually search on that phrase on Sep 10, 2009 in Content SEO Search Engine Optimization Writing marketing Google keywords longtail
The core of on-site search engine optimization is content. You must provide useful information that people will seek. This information should incorporate words and phrases that people will actually use when searching for what you offer. Such wor...
- Take control of your social media presence before someone does it for you. on Aug 21, 2009 in Tips and Tricks social media public relations
Today I had lunch with John Heaney, a local Cleveland entrepreneur, marketer and social media advocate who also blogs about marketing at Orange Envelopes. One of the topics we discussed was the hesitancy some organizations have about implementing soc...
- Making sense of semantic HTML: an introduction for clients and new Web designers on Aug 11, 2009 in Accessibility How-to SEO Search Engine Optimization Web Standards XHTML html mark-up semantic html standards
The other day, Aaron Rester posed this question on Twitter: Webbies: any advice on explaining semantic HTML to non-webbies? I wrote back that I usually show them some source code and walk them through things like using h1 and so forth for headers. T...
- seo - keywords do the darndest things on Aug 4, 2009 in SEO Search Engine Optimization keywords longtail
When I get a new idea for a blog entry I'll often leave a note to myself as a new post saved in draft mode. This way I can collect my thoughts before publishing the final output. Alas, sometimes one does this in a hurry, for example when flying out t...
