unified studies - Portland Social Media, Web Design, and Web development

Hospitals, Health Care and Social Media on Jul 13, 2009 in health care The Health Care system is something that virtually every citizen interacts with over and over. As such it seems like a natural for those within the system to try exploring how social media might be of benefit to their customers/clients,...

Social Media - ROI on Jun 1, 2009 in Current Affairs social media socialmedia web 2.0 web2.0 From Dag Homboe's blog, a spreadsheet to help you in calculating your ROI in regards to your Social Media plan. Dag says" For this research, we identified 13 parameters that play a role in determining the ROI of Social Media....

The Thought Bubble - 25 Must Read Social Media Marketing Tips on Jun 1, 2009 in Current Affairs socialmedia twitter web2.0 Weblogs Most articles/blog posts on social media marketing are short churns of phrase. The motivation being..."Gotta post something today, keep the page views up, become a thought leader, add some followers, engage my hoped-for audience"....and 90%...

Spymaster, twitter and user-driven innovation on May 30, 2009The backlash took less than one day to set in on @Spymaster. Spy vs. Spy Although there are plenty of ways for the twitter user to filter out the spymaster tweets (as described in the comments from the above Techcrunch...

Advertising as Failure - Jeff Jarvis on May 30, 2009 in current events socialmedia web 2.0 web2.0 Jarvis writes (and videos) on Buzzmachine of the notion of advertising as failure. He says in part: "the ideal relationship a company should have with its customer is that it produces a great product the customer loves and talks about...

Non-profits, social media, and cause marketing. on May 12, 2009 in nonprofit nonprofits small business social media socialmedia web 2.0 web2.0 Wow...here is a pretty comprehensive breakdown of a social media campaign, run by Scott Henderson of MediaSauce for Share Our Strength. The best part is the post-op he does, identifying where mistakes might have been made...no campaign is perfect. Ca...

Enterprise Micro Sharing Tools Comparison on Apr 23, 2009 in government2.0 small business social media socialmedia twitter web 2.0 web2.0 Enterprise Micro Sharing Tools Comparison 11032008 Enterprise Micro Sharing Tools Comparison Pistachio Consulting researched the 19 publicly announced enterprise microsharing applications and presents them here side by side. This is a very thoroughly...