Cauvin
Blog URL http://cauvin.blogspot.com
Tags product management, marketing, cauvin, innovation, entrepreneurship, product, executive, market research
Thoughts from Roger L. Cauvin on product management, market research, marketing, and other topics, directed at executives and entrepreneurs interested in company success.
Latest Blog Posts
- Product Talks #4: Balancing Commercial Initiatives with User Experience Concerns on Sep 3, 2009
I will be in Sydney, Australia in early November to facilitate the fourth installment of brainmates' Product Talks. The conversations will focus on the challenges of balancing commercial initiatives with user experience concerns. A copy of the medi...
- Strategy and Pragmatic Marketing's Framework on Aug 25, 2009
Pragmatic Marketing has a framework for creating and marketing successful, market-driven products. A grid familiar to many product managers and marketers depicts an overview of the framework:The left side of the grid shows the more strategic marketi...
- Why Product Management Interviews Suck on Jun 10, 2009
Before becoming a product manager, I was a software engineer for about eleven years. During my career as a software engineer, I interviewed for many different positions and many different companies. Some of the companies had perfected their intervi...
- Agile Is Not Just a Development Methodology on Mar 2, 2009
Recently, several of my favorite bloggers have debated the role of product management in agile product development:Adam Bullied asked if the notion of an agile product manager is baloney.Enthiosys argued that agile does and should change how product...
- What's Wrong with Product Management? on Jan 22, 2009
Over at the On Product Management blog, Saeed asks us to complete a brief survey on what the biggest problems are in technology product management.I answered roughly as follows:Q1. What do you see as the biggest problems facing the technology product...
- Value-Based versus Cost-Based Pricing on Jan 18, 2009
Over on the Accidental Product Manager blog, Dr. Jim Anderson writes that cost-based pricing of a product is a bad idea, and that value-based pricing is the way to go.Cost-based pricing and value-based pricing are two different ways a product manager...
- Two Approaches on Jan 5, 2009
Back in November, Seth Godin wrote about a frustrating experience almost all of us have shared. You call customer service, navigate a long sequence of touch-tone prompts, only to be informed that the office is closed. In Godin's case, he endured ni...
