Communication Overtones
Blog URL http://overtonecomm.blogspot.com/
Tags Public Relations, Social Media, PR, Marketing, Measurement, Crisis Communication, Journalism, Strategy, Corporate Communication
Social media techniques and strategy underpinned by public relations principles.
Latest Blog Posts
- Essay: Social Media Users Unpacked on Nov 18, 2009 in Social Media Philosophy Thesis
There is an old joke: Only two kinds of businesses call their customers users…Tech companies and drug dealers… With that in mind, I was reading a rather interesting report about a survey that showed how people are us...
- Facebook Covers Legal Risk for Giveaways; Maybe Opens a New Revenue Stream? on Nov 11, 2009 in Facebook Social Networks
The day is fast approaching for the current social networking darlings, Twitter especially but also Facebook, to continue their transformation into media properties. The name of the game is making money while keeping their user base largely h...
- Fun Friday: The Problem With Tools on Oct 10, 2009 in Fun Friday
Communication tools will always change, but people...not so much. via Unlearning 101...
- Sponsored Conversations: FTC Guidelines Impact Companies and Bloggers on Oct 6, 2009 in Legal Blogger Outreach Government Blogger Relations Regulations Ethics
Is blogging or tweeting out an opinion about a product or service advertising? If you are being paid to do it, or if you have received the item in question as a freebie for a company, as of December 1, 2009, you are bound by the sam...
- Social Media Strategies to Find Awesome Talent or Find a Job on Sep 23, 2009 in Human Resource Social Media Speaking Engagements
Finding quality people is difficult. Even in this economic climate, where the advantage is certainly in the hands of those looking for talent, hiring managers still want to find the best fit. Social media tools are being employed to...
- The 5 Ws of Social Media Strategy on Sep 17, 2009 in Strategy Social Media Presentation
One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get: Do you think we should have a Facebook page? Can you walk us through some best practices for YouT...
- Case Study: Making Legislative Activism Fun? Live Earth Gives it a Try on Sep 15, 2009 in Social Media Case Study
Having lived in Washington D.C. for thirteen years, eight of which I worked at a trade association, the one thing I learned about legislation is that it is a long, messy and serious business fraught with partisan land mines. Any of you that...
