The Marketing Spot
Blog URL http://themarketingspot.blogspot.com
Tags small business, marketing, marketing plan, branding, customer experience, word of mouth, advertising, social media
Small business marketing ideas and strategy. Branding, Experience, Conversation, Promotion.
Latest Blog Posts
- The Best in Branding on Nov 18, 2009 in branding tagline logo
Branding Learning Resources These are the best branding articles from the archives of The Marketing Spot Blog. I've compiled them here in one neat, tidy location. I hope you find them educational in your quest to learn more about branding. Please fe...
- Features & Benefits or Creativity? Neither on Nov 17, 2009 in advertising brand promise
The choice in advertising seems to be features and benefits or creativity. Maybe that's why there's so much bad advertising. I don't think either choice is right. So I asked a trick question this morning on Twitter, which is better; features or benef...
- The Sorry State of Customer Service in America on Nov 12, 2009 in marketing customer service word of mouth
And why that's good news for you. Since my return from the Global Golf Marketing Conference in Seoul Korea last week, I have been keenly tuned in to the pathetic customer service we deliver in America. I have no scientific data or statistics to back...
- Finding Your (Business) Social Media Strategy on Nov 11, 2009 in social media marketing
Welcome to social media. Now what do you do? Yep, you created a Facebook page and now that blank box is staring you right in the face. What should you type? Good question, glad you asked. Define a Purpose Social media marketing is not just about...
- Conversation Starters: Differentiation, Pricing, and Presentations on Nov 7, 2009 in presentations differentiation branding pricing customer experience
I. Differentiation vs. Branding Yesterday, I returned from a trip to Seoul, Korea, where I was speaking at the Global Golf Marketing Conference, attended almost exclusively by Korean golf facility executives. The conference organizer requested that...
- Conferences, Networking, Social Media and BlogWorld on Nov 2, 2009 in conference convention social media networking
(Note: I’m in Seoul, Korea this week speaking at the Global Golf Course Marketing Conference on differentiation and the customer experience. I’m keeping my marketing eyes open for unique ways to differentiate and present your brand, then tie that...
- The Marketers Roundtable - A Discussion of Current Marketing Issues on Oct 29, 2009 in social media marketing publishing
The Internet show about small business marketing. Episode #41 of Power to the Small Business podcast. Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the second gathering of the Marketers RoundTable. Whereas marke...
